The Riverside Company, a global investment firm with more than $13 billion in capital under management, has announced its portfolio company Impact XM has acquired Jack Morton from Omnicom. The transformative merger will bring together two of the world’s leading brand experience and live event marketing agencies to create one of the industry’s most comprehensive global experiential partners.

The combined agency will operate under the Jack Morton name, a brand with strong global recognition and reach that enables the unified organization to go to market with a clear, powerful identity. This represents both the value of that global brand and the expanded capability, scale and talent that Impact XM brings into this next chapter.

Read full press release here.