The Acacia Group, Petra Capital, and other investors have announced a strategic partnership with Common Thread Collective, a top growth agency for direct-to-consumer e-commerce brands. This alliance brings together CTC’s creative and data-driven marketing engine with Acacia’s investment capital and deep expertise in scaling digital-first businesses.

“In a time when every marketing dollar needs to work harder, CTC has built a smart, disciplined model for tying marketing to measurable financial results,” said Frederic Cassis, managing partner at The Acacia Group.

Read full press release here.