Capitala Group (“Capitala”) is pleased to announce the sale of its portfolio company, Proactive Dealer Solutions (“Proactive” or the “Company”) to Better Car People (“BCP”), a leading provider of omnichannel engagement solutions in the automotive dealership industry.

Proactive, a veteran-owned business based out of Huntersville, NC, provides integrated SaaS and consulting services, primarily to consumer automotive dealerships. The union combines BCP’s lead engagement platform, generative AI for SMS/Email, and best-in-class BDC operations with Proactive’s Brooke AI Digital Voice Assistant, BDC technology, and in-store retail performance consulting and training. The result is a combined platform offering cutting-edge solutions, with enhanced consumer engagement capabilities, for automotive retailers.

Capitala served as the lead investor in the initial investment in Proactive and helped source the strategic buyer for exit. The investment made in 2020 from Fund IV generated a 4.31x MOIC on its equity investment and an 82% IRR, helping the Company reach an enterprise value of $110 million at exit.

Capitala provided value added leadership to Proactive by going beyond the capital and assisting with creating the optimal mix of expertise and performance throughout the company structure to accelerate growth.

About Capitala Group
Capitala Group is an asset management firm that has been providing private credit and private equity capital to lower- and middle-market businesses across North America for over twenty-five years. Since our inception in 1998, Capitala has invested and managed over $2.7billion*, utilizing our flexible capital mandate to deliver creative financing solutions. We aim to partner with strong management teams to create value and support growth through strategic partnerships, operational expertise, and a shared vision for success. For more information, visit www.CapitalaGroup.com.

Press Contact:
Katina Cole Jakubowski
Director of Marketing
kjakubowski@capitalagroup.com