Pickle Juice, the functional beverage brand that pioneered the anti-cramping category and continues to dominate it, has announced a strategic growth investment from Azalea Capital, a private equity firm known for its values-driven approach and long-term partnership mindset.

The investment marks a significant milestone for Pickle Juice® as it enters a new chapter of expansion and innovation. The core leadership team at Pickle Juice® will remain in place, with key internal promotions reinforcing the company's commitment to building from within. Filip Keuppens has been named CEO and will report to the newly formed Board of Directors, chaired by consumer-packaged goods veteran Michael Stoeckle, former CEO of Ark Naturals. Director of Sales Blake Boulton will also be joining the Senior Leadership team as the Vice President of Sales.

Read full press release here.