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Prairie Represents I-Deal Optics, Inc. in its Sale to Highland Rim Capital

Prairie Represents I-Deal Optics, Inc. in its Sale to Highland Rim Capital

OAKBROOK TERRACE, IL – June 21, 2024 – Prairie Capital Advisors, Inc. (“Prairie”) is pleased to announce that I-Deal Optics, Inc. (“I-Deal” or the “Company”), a portfolio company of Main Street Capital Holdings (“Main Street”), has been acquired by Highland Rim Capital (“Highland Rim”). Prairie acted as exclusive financial advisor in this transaction to I-Deal and its shareholders and was led by Terry Bressler and Dan DeLap of Prairie. Terms of the transaction were not disclosed.

Established in 1996, I-Deal  is a premier marketer and value-added distributor of prescription eyewear and sun wear frames offering hundreds of styles. Under trademarked and licensed brands, I-Deal provides a selection of budget to mid-range price points, styles and sizes that appeal to a wide range of demographics. Their experienced development team skillfully monitors collections to deliver the most up-to-date product mix available to a customer base comprising a variety of eyecare professionals, from private practice optometry and ophthalmology practices to online retailers and sunglass shops.

Ryan Davis, Partner at Main Street, shared, “In conjunction with a dedicated management team, we have continued to build the strong reputation of I-Deal in the marketplace as a compelling, one-stop-shop value proposition to private practices. The Prairie team was instrumental in helping us achieve all of our transaction goals, including identifying a buyer that shares our values and is excited to capitalize upon I-Deal’s multiple growth opportunities.”

“We thoroughly enjoyed our time working with the Prairie team through the sale process,” says Michael Feldman, CEO and Co-Owner of I-Deal. “Their expertise and guidance allowed us to navigate the task of completing the transaction while continuing to lead the I-Deal business.”   

“I-Deal is an important distribution business in the independent optical shop space, and the management team and Main Street have continued to grow and build the business. Through our M&A process we located an excellent partner in Highland Rim that will work closely with the management team to further expand the business,” said Terry Bressler, Managing Director at Prairie. Dan DeLap, Vice President at Prairie added, “This transaction represents another successful engagement completed by Prairie’s Investment Banking group and demonstrates our continued commitment to serving private equity and family-owned middle-market businesses.”

About Mainstreet Capital Holdings

Main Street is a Pittsburgh-based private equity firm that invests equity in companies at the lower end of the middle market.  Main Street has achieved an outstanding track record of performance by forming collaborative partnerships with management teams and providing its portfolio companies with the capital and resources required to achieve their full potential.


About Highland Rim Capital

Highland Rim is a Nashville-based private equity firm focused on partnering with experienced management teams within established lower middle market businesses throughout the United States. Highland Rim partners have been investing together since 2008 with an emphasis on maintaining the legacy and culture of the companies in which they invest.

About Prairie Capital Advisors

Prairie is a leading financial advisory firm specializing in creating and executing ownership transition strategies for middle-market companies nationwide. In 2024, Prairie was awarded the Corporate Fairness Provider of the Year by M&A Atlas. For more information, visit



Media Contact
Wendy Gugora, Director of Marketing
Prairie Capital Advisors, Inc.

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